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Archive for November, 2013

The perceived value of a bottle in a box

November 18, 2013 Leave a comment

bott_boxWhen you shop for items and find them to be in a bottle, do you feel you should buy the one that is packaged inside a box? Is there a perceived “higher” value or do you see it as a waste of material. It is understandable that some products that are packaged in a bottle probably require to be inside a box for protection but do all need such? Obviously there is an opportunity to attract consumers with additional real estate on a box and then use the label on the bottle for more direct and necessary legal information. At times we make purchases depending solely on price and other times brand reputation is the deciding factor.

So in this case I am looking for feedback from you. How do you see the bottle in a box situation? Is is necessary or not? Would you make that purchase for your favorite perfume or beauty item if the outer box was gone? What product do you feel necessitates the double packaging? Does the information (or lack of) on a box make you desire the bottle inside it? What are your expectations?

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Plant One Here

November 13, 2013 Leave a comment

cardsRecently I came upon this article showing handmade paper greeting cards that you plant in the soil as they grow into wildflowers. The cards are embedded with seeds where they first send one a greeting and second act on an interactive level. The cards have whimsical illustrations with the ability to send wonderful messages.

Although I have seen this where one saves the package from a particular product which when planted, grows into a flower, this one is new to my radar. It takes a straightforward route turning a card into a form of nature. In this age of the online social world and instant (and last minute) messaging, my thought here is that someone was really thinking and took the concept of a greeting card and brought it back to a tactile form with dual purposes.

So I wonder if anyone has seen this or other forms that complete such actions. These cards actually makes the transformation that reclaim a life back to print (which has experienced a rapidly growing death). Let me know what you’ve seen and link to examples if you have any.

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