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Archive for January, 2013

What Do You Do With The Package?

January 30, 2013 Leave a comment

01_30_13_dissolve_2The role of retail packaging is always changing. The size relationship of the package to the product is much closer today due to the demand for less waste in packaging. The materials used have also changed. The retail package now has to work harder in connecting the consumer to the product and do so in a more competitive marketplace.

With sustainability issues rising everyday, we find it more challenging to create an intelligent package that meets all the demands put on it today. I am giving you a link to view a package that both contains and sells a product but then simply “goes away”.

The designer for this package is from Montreal and his name is Simon Laliberte. The product is a toothbrush called DISSOLVE and the package is amazing.

Wish I had done this one and glad to share it with you.

Take a look and see. http://vimeo.com/slaliberte/dissolve

And when you get a chance, visit us at www.ctipack.com to learn about our sustainability initiatives.

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Packaging at CES

January 11, 2013 Leave a comment

Every year we attend various trade shows including the Consumer Electronics Show in Las Vegas where new and exciting electronic products are unveiled to the public. Items like the latest and greatest big screen tv’s are displayed. During the show we look to see what the packaging for some of the smaller products are and also to see if any of our work is displayed.

We thought we would share some pictures of products at the show in their packaging for you to view.

Enjoy!

jaybird1 jaybird2 dashport tylt jellyfish otter beatnkick bioserie3 Krusell_waterproof 3eighty5_trio 3eighty5_illumina 3eighty5_edge

Categories: Uncategorized