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Archive for March, 2012

Talking the Talk

March 7, 2012 Leave a comment

In the recent issue of Paperboard Packaging magazine (Spring 2012), there’s a nice little read about our approach to seeking out prospects.

When we were planning to attend the Consumer Electronics Show in Las Vegas, it came to mind that we needed something special to get us front and center with prospects to talk packaging needs without taking an inordinate amount of time for either the prospects or ourselves. We came up with a series of T-shirts to wear and hand out – all centered on the theme of mobile communications, which fit the show’s clientele. Among the shirts’ pithy phrases were, “lol! (about your package)” and “wtf? (is with your package).” Each shirt included our company web address.

Sales did result from the team’s attendance at the show, although it’s difficult to determine if they were directly attributed to the shirts. But the shirts served a purpose; creating buzz. The shirts brought the team attention as they approached prospects and were successful in breaking the ice and getting discussions started.

Clever T-shirts aside, CTI is always looking for ways to uncover prospects and offer them a different approach to their packaging. To learn more about how we can manage your packaging needs either give us a call at 877-968-4855 or go to www.ctipack.com

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Ooh-ooh-ooooh, Mr. Kotter!

March 5, 2012 Leave a comment

If you remember back in the mid to late 70’s there was a television show called Welcome Back Kotter. In the show there was a character called Arnold Horshack. He had an annoying habit that became his trademark. Every time the teacher, Mr. Kotter asked the class a question, Arnold would raise his hand, wave it furiously and shout “Ooh-ooh-ooooh, Mr. Kotter!” in the hopes of gaining his attention and the opportunity to engage with the necessary answer. Almost always, he was called upon and supplied an absurd and incorrect answer. We laughed weekly as Arnold gyrated in his seat, waving his arm like some sort of madman, whooping and hollering and begging for the attention of his teacher.

Recently I was in a store and was stunned as I came upon a floor display. I felt like I had been transported back in time and was facing Arnold Horshack head on. I won’t go into detail of the looks of the display but simply describe to you my feelings at that time of the encounter. It jumped out at me screaming,”Ooh-ooh-ooooh, look at me please, oh please look at me, I have just the answer for you!!!” It was completely over the top. We’ve all seen displays like this over the years screaming out at us and stirring our emotions, making our blood curdle and occasionally getting us to buy the product.

Now think back to when you were in school and there was a classmate who politely raised his (or her) hand, didn’t go berserk when called upon by the teacher and consistently gave a fairly intelligent and thought-provoking answer? You were quietly engaged into the subject at hand and were oblivious to the fact that it was even happening. This was a more stimulating experience that made you think on a different level. Ever see a display like that? I have and they’re the ones that I gravitate towards. Maybe they draw me in with graphics that appeal to my inner brand desires. Possibly I see colors that attract me. I can even admit that once or twice a flashing blue light may have drawn me in for a closer look.

My point with all this is that displays can work as powerful tools to help sell products and make connections between consumers and brands when done properly. A screaming whirling dervish craving for your attention isn’t always the best solution for making the sale. Displays are placed for a set period of time with the goal of generating some timely sales and raising numbers. They are allowed space that is more attention grabbing and get a bit of an advantage over the competition by doing so. With all that said, you don’t have to scream like Arnold Horshack to get my attention.

At CTI, we create displays, POP’s and counter displays for a variety of companies. For more information, go to our website at www.ctipack.com or just call 877-968-4855 and ask about our services.

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